To promote its Busch Light beer and limited-edition Ice Fishing cans, Busch created the Busch Light Ice Shanty sweepstakes.
The company is sending one winner on a weeklong ice fishing trip to Minnesota’s Mille Lacs Lake, home to ice fishing, from February 5-11. Ice fishing uses lines or spears to catch fish through a frozen body of water.
Busch is utilizing social media to spread the word.
Fans can submit a photo of the Busch Light logo on social with the tags @Buschbeer, #BuschIceShanty and #Contest until Jan. 28.
For those eager to get in touch with their inner winter, the beer-inspired shanty makes it easy. It’s equipped with heat, electricity, a dual fridge for live bait, a fully stocked kitchen and enough Busch Light to keep its residents happy.
M&C Saatchi Sports Entertainment is behind the effort.
Although the shanty is available to the winner for a finite time, it is for rent all season at The Red Door Resort, which manages other shanties on the ice, as well as shore-side cabins and motel.