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European Email Marketers Are Succeeding Despite GDPR

GDPR has not hurt European brands—quite the contrary. A recent Litmus study shows that UK and EU email senders pull an ROI of. 46.1, versus 34.1 for U.S. firms. Validity’s Guy Hanson outlines what U.S. marketers can learn from this, and how they can turn Apple’s MPP into a win.

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