• by Steve McClellan  @mp_mcclellan, February 2, 2022

Marketing software platform MNTN (pronounced Mountain) disclosed that it has raised $119 million in Series D financing. The round was co-led by BlackRock and Fidelity Management and Research Company, which collectively invested approximately $110 million.

The funding round follows the firm’s unveiling in December of a new service called Creative-As-A-Subscription, with separate versions for agencies and brands, which was launched with an ad campaign fronted by Ryan Reynolds.

MNTN acquired Reynold’s ad agency Maximum Effort last year. Just last month it purchased video creation platform QuickFrame.

“MNTN’s mission is to bring unrivaled simplicity and performance to TV advertising,” said MNTN CEO Mark Douglas. “You could not ask for a bigger vote of confidence than to have two of the world’s largest investors back you in such a big way.”