• by Joe Mandese  @mp_joemandese, February 4, 2022

GroupM's Wavemaker has added two group directors to its Marketing Intelligence and Science (MIS) team, tapping Hayley Comunale from Dentsu International and Megan Fediuk from payments startup brand Xplor Technologies.

Prior to joining Wavemaker, Comunale was senior vice president-M1 Lead at Dentsu International where oversaw identity-based audiences, insights, planning, activation, and measurement across the agency’s client roster.

Prior to serving as senior vice president-global lead marketing operations at Xplor, Fediuk was vice president-solutions architect at Publicis Media's Starcom, and previously held positions at GroupM's MediaCom.

Both report to Wavemaker North America Chief Data & Analytics Officer Delphine Fabre-Hernoux, who has been beefing up the MIS team with several recent hires.