• by Richard Whitman , Columnist, February 15, 2022

FCB CEO Carter Murray is set to leave the agency at the end of next month after running the IPG agency network for nearly a decade.

The holding company has elevated two FCB executives to jointly run the agency: North America CEO Tyler Turnbull has been upped to Global CEO and Global Chief Creative Officer Susan Credle is adding the role of Global Chair. Both executives will report to IPG CEO Philippe Krakowsky.

IPG said Murray was leaving to "pursue his next challenge outside of IPG."

"Together, Susan and Tyler can help FCB and its clients grow and thrive in a digital economy," said Krakowsky. He added, "We thank Carter for his leadership, passion and vision in shaping FCB into the dynamic offering that it is today, and building a leadership team that can seamlessly carry that culture and momentum forward.”

Murray joined FCB in 2013 to lead the agency following its merger with Draft. In 2016, he was joined by Credle, whose career included a 24-year run at BBDO, where she led creative for M&M’S and AT&T. She went on to help launch the “Mayhem” campaign for Allstate as Chief Creative Officer of Leo Burnett.

Together at FCB Murray and Credle secured global assignments from Clorox, Kimberly-Clark and GSK, and assembled a roster of top new talent to revitalize FCB’s offices around the world in markets like India, New Zealand, the United States and Canada. 

Turnbull was recruited to lead FCB Canada in 2014 and in 2019 was promoted to lead the entire North American operation. He's credited with helping add new clients like Walmart and Hoka One One and earning honors like winning Cannes Lions #1 North American Creative Network three years in a row.

“Philippe and Michael gave me a life-changing opportunity when they asked me to take on FCB’s top job eight years ago,” said  Murray in a statement. “Asking Susan to join me as my creative partner and Tyler to help lead our turnaround in North America were two of the best decisions I have made in my career... the agency is in the best shape of its history and will now be in the hands of two incredibly talented, proven and remarkable leaders.”