Cricket Wireless is promoting its 5G service, its
$60-per-month unlimited plan and its offer of free Samsung and Motorola phones for those who switch in a series of new ads.
The effort, via Argonaut, includes a 5G spot that features a man and the Cricket mascot driving a truck that’s about to jump a row of cars, another where mascots get free
phones and shoot videos at home, and one that references the song “Unbelievable” by EMF.
The song is changed to “Bundle-lievable” to get across the idea that the
Cricket plan includes HBO Max and is the “ultimate bundle.”
Tagline: "Smile, you’re on Cricket."
The effort comes as the AT&T-owned Cricket now offers 5G
on all Cricket plans. The wireless carrier announced in October that it had 12.4 million subscribers, an increase of more than 2 million subscribers in two years. Argonaut has been working with
Cricket since 2014 “when brand perception was at an all-time low,” a blog post from Argonaut states.
The agency moved ahead with an upbeat campaign featuring the animated
mascots, which “translates seamlessly across multicultural audiences,” Argonaut says.
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