Pre-Upfront Questions (And Maybe Some Answers)
- by Steve Sternberg , March 14, 2022
Until the early 2000s, changes to the television landscape – what was available to view and how it could be viewed – were gradual. The slow pace of change made predicting consumer viewing habits relatively simple, and slow-to-change research companies didn’t have to pivot too quickly, nor innovate too often. …
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