• by Todd Wasserman , April 4, 2022

CBD-infused beverage Mad Tasty gets introduced in a 1990s-influenced spot that doesn’t take itself too seriously.

This ad, via Camp Lucky, features a catchy song with some bleeped-out lyrics. Like most beverage ads, it features shots of people enjoying the drink with a song about “the best bleeping thing you’ll ever put in your mouth.”

The drink is derived from hemp extract “minus any traces of THC.” It comes in flavors like Yuzu Citrus and Unicorn Tears that “amps your creative self and smooths your mood without calories and sugar weighing you down,” according to the company.

Ryan Tedder, the founder of Mad Tasty, discovered CBD as a burnt-out musician in 2016. He found that it reduced his anxiety and made him feel centered. Tedder was searching for a hydrating beverage to help him perform onstage.