Around the Net
Cadillac Brand Health On The Upswing
- GM Authority, Monday, April 18, 2022 5:38 PM
A global brand tracking survey shows that Cadillac is showing year-over-year improvements in five key metrics of brand health. The General Motors luxury brand’s biggest year-over-year improvement is in “First Choice Consideration,” which is when customers consider Cadillac first over other other automotive brands. That metric is up 29%, per the research. The brand also showed gains in the other for categories: “stirs emotion,” “advanced tech,” “brand for me,” “net momentum”and “opinion.”
