• by Ray Schultz , April 20, 2022

6sense has debuted a platform that it says will help B2B marketers target accounts throughout the buyer journey, while providing hyper-personalization at scale in email.   

The new offering, 6sense Revenue AI, allows B2B revenue teams to capture anonymous buying signals, send messages at the right and select the channels and messages most likely to convert, the firm claims.  

The goal is to “put the power of AI into the hands of every member of the revenue team to make insight-driven decisions, prioritize time and resources with greater accuracy, and realize better outcomes,” states Jason Zintak, CEO of 6sense. 

The announcement was made on Wednesday at the firm’s The Future is Now event. 

As part of the launch, 6sense, with its recently acquired Saleswhale, has created a beta program for its email marketing platform. 

The firm is “reimagining email, focused on different outcomes: to start a conversation, instantly provide relevant information and connect with humans when needed,” states Viral Bajaria, CTO and co-founder of 6sense. 

“We want to help marketers realize the dream of no spam,” Bajaria continues. 

Bajaria adds, “By applying business-focused insights into the buying team, AI can draft a hyper-relevant email that goes miles beyond current personalization to actually deliver value to the prospect and initiate a conversation."

In addition, 6sense is offering Pipeline Intelligence, a solution that allows brands to accurately plan, track and forecast pipeline.

6sense has enhanced CRM integrations for Microsoft Dynamics 365 Sales and HubSpot CRM.  

This will provide revenue teams with actional data within the 6sense Sales Intelligence Dashboard,  or inside HubSpot CRM or Microsoft Dynamics 365, it says.  

6sense AI revenue is also designed to foster collaboration between teams.  

"Every business wants to generate revenue with greater predictability,” Zintak says. “But every day, their people work in silos and make numerous guesses about which accounts to prioritize, what to send them, or whether they have quality data to orchestrate a winning campaign.”

In January, 6sense snared $200 million in Series E funding, bringing its total financing to $426 million.