• by Tony Silber , May 3, 2022

The 137-year-old B2B brand American Banker is rolling out a premium-subscription service based on reader feedback that provides its readers with more comprehensive resources.

The premium-access tier gives banking executives a robust online platform with news and analysis of the industry, plus an expanded slate of original editorial research reports, weekly benchmarking datasets, and the podcast “Bankshot,” along with other podcasts.

Premium-level members will also have more opportunities to hear from industry leaders and peers. Members will have year-round, on-demand access to American Banker event programming, including a host of live and virtual forums.

Additionally, members get delivery of American Banker Magazine, a winner at last week’s 2022 Neal Awards.

“American Banker is focused on serving the entire banking community,” American Banker parent company Arizent CEO Gemma Postlethwaite said. “By providing a comprehensive view of the critical topics within the world of banking, our members have better access to what they need to make their businesses grow.”

The brand will provide two additional options. For large enterprise customers, a VIP level of access includes all premium benefits, plus customized reports and exclusive experiences such as connecting with editors and banking peers through editorial and research briefings and exclusive meetings at events. 

Standard access is available for professionals who are earlier in their careers or newer to American Banker. These members receive daily content, access to the Leaders forum and select event benefits. 

New York-based Arizent also connects business communities through brands like The Bond Buyer, Financial Planning, National Mortgage News, Accounting Today, Employee Benefit News and Digital Insurance.