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Shein Appeals To Budget-Conscious Gen Z

  • Wired, Wednesday, May 4, 2022 9:42 PM

An online budget clothing company has quickly become the darling of Gen Z. The Chinese company uses influencers on TikTok to attract new customers. “Earlier this year, the investment firm Piper Sandler surveyed 7,000 American teens about their favorite ecommerce sites and found that while Amazon was the clear winner, Shein came in second,” per Wired. “In April, Shein reportedly raised $1 billion to $2 billion in private funding. The company was valued at $100 billion—higher than the combined worth of fast-fashion titans H&M and Zara.”

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