• by Todd Wasserman , Staff Writer, May 10, 2022

Abortion has again surfaced as an issue. A recent poll by the Pew Research Center shows that 61% of Americans say abortion should be legal in all or most circumstances, while 37% say it should be illegal in all or most circumstances.

But the answers to the question change depending on the timing of the abortion. Fifty-six percent of those polled said that the timing of an abortion should be a factor in determining its legality.

The picture then is that an issue that people feel very deeply about is a divisive one. The impetus for the latest interest in the subject, of course, is the leaked draft opinion of the Supreme Court on overturning Roe v. Wade, the 49-year-old case that made abortion legal in the U.S.

As America waits to see what happens next, some marketers are revisiting the issue. So far, here are a few examples of what brands have done in response to the prospect of overturning Roe v. Wade:

• Ad agency GSD&M in Austin, Texas, created a website, forcedmothersday.com, where visitors can get cards they can print out and send to their representatives in Congress. Other media groups and agencies, including Refinery 29 and Devito/Verdi have also voiced opposition to the Supreme Court’s proposed stand on Twitter.

• WPP’s CEO Mark Read has announced funding for travel that includes abortions for employees.

• Tesla has announced the same policy.

•Yelp has called on Congress and its corporate peers to defend abortion rights. .

• Ben & Jerry’s took a strong stance against the Supreme Court’s draft opinion and posted it on Twitter.