Some Brands Speak Out On Abortion Rights

Abortion has again surfaced as an issue. A recent poll by the Pew Research Center shows that 61% of Americans say abortion should be legal in all or most circumstances, while 37% say it should be illegal in all or most circumstances.

But the answers to the question change depending on the timing of the abortion. Fifty-six percent of those polled said that the timing of an abortion should be a factor in determining its legality.

The picture then is that an issue that people feel very deeply about is a divisive one. The impetus for the latest interest in the subject, of course, is the leaked draft opinion of the Supreme Court on overturning Roe v. Wade, the 49-year-old case that made abortion legal in the U.S.

As America waits to see what happens next, some marketers are revisiting the issue. So far, here are a few examples of what brands have done in response to the prospect of overturning Roe v. Wade:

• Ad agency GSD&M in Austin, Texas, created a website,, where visitors can get cards they can print out and send to their representatives in Congress. Other media groups and agencies, including Refinery 29 and Devito/Verdi have also voiced opposition to the Supreme Court’s proposed stand on Twitter.

• WPP’s CEO Mark Read has announced funding for travel that includes abortions for employees.

• Tesla has announced the same policy.

•Yelp has called on Congress and its corporate peers to defend abortion rights. .

• Ben & Jerry’s took a strong stance against the Supreme Court’s draft opinion and posted it on Twitter.


1 comment about "Some Brands Speak Out On Abortion Rights".
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  1. Kevin Killion from Stone House Systems, Inc., May 10, 2022 at 12:38 p.m.

    A company changes its coverage to provide "travel and lodging support for those who may need to seek healthcare services that are unavailable in their home state". What happens when an employee needs to travel to a state (or country!) where ivermectin is legally prescribed and readily available?  Sounds like that legal statement of the insurance requires this to be covered.

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