Abortion has again surfaced as an issue. A recent poll by the Pew Research Center shows that 61% of Americans say abortion should be legal in all or most circumstances, while 37% say it should be
illegal in all or most circumstances.
But the answers to the question change depending on the timing of the abortion. Fifty-six percent of those polled said that the timing of an abortion
should be a factor in determining its legality.
The picture then is that an issue that people feel very deeply about is a divisive one. The impetus for the latest interest in the subject, of
course, is the leaked draft opinion of the Supreme Court on overturning Roe v. Wade, the 49-year-old case that made abortion legal in the U.S.
As America waits to see what happens next, some
marketers are revisiting the issue. So far, here are a few examples of what brands have done in response to the prospect of overturning Roe v. Wade:
• Ad agency GSD&M in Austin,
Texas, created a website, forcedmothersday.com, where visitors can get cards they can print out and send to their representatives in Congress. Other media
groups and agencies, including Refinery 29 and Devito/Verdi have also voiced opposition to the Supreme Court’s proposed stand on Twitter.
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• WPP’s CEO Mark Read has
announced funding for travel that includes abortions for employees.
• Tesla has announced the same policy.
•Yelp has called on Congress and its corporate peers to defend abortion rights. .
• Ben
& Jerry’s took a strong stance against the Supreme Court’s draft opinion and posted it on
Twitter.