• by Steve McClellan  @mp_mcclellan, May 16, 2022

Serta Simmons is out with a new campaign from Badger Agency called “Sleep First Class,” that positions the company’s line of beds as providing high-quality sleep (with style) that helps people live healthier lives.

 “Our ‘Sleep First Class’ campaign elevates sleep to a luxury – one that speaks to those who want the best in life and understand the importance of consistent sleep, night after night,” said Madonna Badger, chief creative officer at the Badger Agency.

The campaign was directed by Oscar-winning cinematographer Janusz Kaminski, whose storytelling approach merges the technical with the emotional.

Sample the work here.