Dylan Mabin, who has been serving as acting president of
out-of-home media industry audience measurement service Geopath since his predecessor Kym Frank was ousted last year, has been named its permanent president.
Mabin, who joined Geopath (then the Traffic Audit Bureau) in 2008 as manager of audit processes and geographical information systems, rose through the ranks to become executive vice
president-operations when he took on the acting president's role.
during his tenure, Mabin oversaw virtually every aspect of Geopath's organizations, including inventory auditing, audience measurement, data science, research design and product development.
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Michael Lieberman, Chairman of the Geopath Board and CEO US of Kinetic Worldwide, said,
“He will build on what Geopath does best while helping buyers and sellers transact more
confidently with better data," Michael Lieberman, U.S. CEO of GroupM's Kinetic Worldwide out-of-home media services unit, and chairman of Geopath's board said in a statement released following an
announcement of Mabin's appointment, which was made live on stage this morning at the Out-of-Home Media Conference & Expo in Marco Island, FL.
The conference, a collaboration of Geopath
and the Out-of-Home Advertising Association of America (OAAA), was the setting for Frank's ouster last year.
Frank has since been named Chief Experience Officer of Intermx and president of the
Market Research Council.
Following her departure, Geopath restructured
its board, giving it more demand-side representation.