FCB named Mollie Partesotti Chief Strategy Officer (CSO) of Chicago.
She will work alongside FCB Chicago President Kelly Graves and Chief Creative Officer Andrés Ordóñez.
Partescotti, who called FCB an "iconic agency," joins FCB from MullenLowe, Los Angeles, where she worked with brands such as Acura, Whole Foods Market, Grey Goose and Patrón. She also held posts at Wieden+Kennedy, Crispin Porter + Bogusky and TBWA\Media Arts Lab, where she co-created the “Shot on iPhone” campaign and led strategy globally for Apple.
Graves called her “strategic powerhouse ... with an outstanding track record of building strong client relationships and fostering inclusive environments that drive creativity.”
Separately, the agency just kicked off a new global campaign, “Grab Kleenex,” which positions the product as an aid in vulnerable moments. A 3D billboard will be active in Times Square through June. The campaign also includes TV, OOH, digital, social and retail displays. Kimberly-Clark selected FCB in 2018 as its global creative AOR for its family-care portfolio brands.