The first awards ceremony during this year’s Cannes Lions Festival of Creativity took place Monday night. The Grand Prix winners and special awards are highlighted below.   

The Pharma Grand Prix was awarded for a Novartis campaign, “Relax Your Tight End,” that urges men to get a PSA blood test for early detection of prostate cancer.  The title of the ad refers to the insight that many men dread getting the “finger test” where a health-care professional checks the prostate by probing it with a finger by way of the anus.  

The Audio and Radio Grand Prix was awarded to a Hyundai campaign celebrating local pride and wildlife conservation in Puerto Rico called "Alarmed—Coqui." The effort from BBDO Puerto Rico replaced factory standard lock-and-unlock alarm sounds in Hyundai rental cars with the sound of the native coqui frog, in response to tourist complaints about the “noisy” frogs.  

The Creative B2B Grand Prix went to 'The Faroe Islands Space Program' for bearing manufacturer SKF, by agency Nord Stockholm, which turned B2B communications into a global sustainability conversation.   

The Health & Wellness Grand Prix  went to "The Periodic Fable" for skincare brand The Ordinary, by agency Smuggler London / Uncommon Creative Studio, London. The work reframed beauty advertising by identifying unregulated marketing terms and reclassifying them within a reimagined periodic table.    

The Lions Health and United Nations Foundation Grand Prix for Good Award went to "Vehicle of Hope" for Caritas by Differ Stockholm.  The effort is about a humanitarian initiative by the Catholic charity Caritas that converted Pope Francis's former Popemobile into a mobile pediatric clinic for children in Gaza. 
  
The Outdoor Lions Grand Prix was presented to "Field Barcode" for Mercado Livre, by GUT São Paulo. The work turned Brazil’s Pacaembu stadium field into a giant barcode, so people could discover, scan and interact with Mercado Livre in real time.   

The  Print and Publishing Grand Prix went to "Look Familiar?" for Heinz Ketchup, by Rethink, Toronto. The campaign highlighted the striking similarity in design of fry boxes to the iconic Heinz Keystone logo across restaurants globally.    

Special Awards went to:  
  
Healthcare Network of the Year:  
  
1. Klick Health 
2. Ogilvy Health 
3. Real Chemistry   
  
Healthcare Agency of the Year: 
  
1. Klick Health, Toronto, Canada 
2. Ogilvy Health, New York, United States 
3. 21GRAMS, New York, United States   
  
The Entertainment Person of the Year 2026 Award was presented to Eddy Cue, senior vice president of services and health at Apple. 
  
All shortlists and winners are available to view the Cannes Lions website The Work.  

Pictured above is an image from the Novartis campaign "Relax Your Tight End."