PMG named Tina McCarthy as New York managing director. Her
remit is to help build that office, culture and regional presence. She is also charged with driving growth in creative, strategy and media.
No word on specific accounts she will oversee, but McCarthy will transition into client business in the coming weeks.
“Tina comes to PMG with nearly two decades of client management experience spanning digital, traditional and experiential marketing, with expertise in retail and commerce for some of the world’s leading brands,” said PMG CEO George Popstefanov.
Previously, McCarthy served as group vice president at Huge, leading global client relationships for Casper and Procter & Gamble. Before Huge, she ran services at Create the Group, an independent digital agency focused on digital luxury, with clients such as H&M.
McCarthy said PMG’s culture has “enabled a truly human-centric approach that has paid off in dividends, enabling growth and retention we rarely see in today’s business landscape.”
In 2021, PMG counted 500 employees globally, while expanding its five offices in Dallas, New York, Austin, Fort Worth and London. New clients included Biossance, Kohler, HyperIce and The Economist.
PMG has done work for Best Western, beats by dr. dre, Gap, Kohler, Momentiv, Shake Shack and Six Flags.