• by Joe Mandese  @mp_joemandese, May 25, 2022

In what they claim is an “agency-level” first collaboration, LiveRamp and Havas Media Group this morning announced a partnership integrating the proprietary consumer identity data the agency uses to plan and buy media for its clients.

“The bespoke LiveRamp integration is specifically designed for Havas Media Group North America and its clients,” the companies said, adding that the integration will enable the agency to create “addressable audience segments based on first-, second-, and third-party data.”

Among other things, the partnership will provide Havas Media Group with custom LiveRamp dashboards, enabling it to “conduct deep audience exploration” and to integrate them with Havas clients’ “homegrown tech stacks.”

The companies disclosed that two Havas clients – Papa John’s and Sanofi – have already begun utilizing it.