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'Saturday Night Live' Cast In High Demand For Actual TV Ads

  • Variety, Sunday, June 5, 2022 5:04 PM

After years of creating fake ads that were enormously popular with TV viewers, the "Saturday Night Liv"e cast is now starring in some actual pitches. Those with recent spots include Kenan Thompson (Autotrader), Aidy Bryant (Old Navy), Kate McKinnon (Verizon and PepsiCo’s Tostitos),  Pete Davidson (Coca-Cola’s smartwater) and Chloe Fineman (J. Crew’s Madewell.) Last year, “Saturday Night Live” was the most-watched traditional TV series among viewers between 18 and 49, the demographic most coveted by advertisers in entertainment programming.

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