Black-Owned Radio Stations Are Under-Represented In Media Spending
- by R.G. Williams , June 6, 2022
Black-owned radio stations receive disproportionately low advertising revenue compared with the size of the African American population, according to a first-of-its-kind report by the National Association of Black-Owned Broadcasters (NABOB) and BIA Advisory Services.
There were 220 Black-owned radio stations in the United States as of October, including 117 FM …
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This research supports data that PQ Media published in 2019 in its U.S. Multicultural Media Forecast 2019, done in partnership with the Association of National Advertiser's Alliance for Multicultural Marketing (AIMM). We found that African-America radio (OTA+digital+podcasts) was 4% of overall radio adveriting. Hispanic radio was 2.6% and Asian-American radio was 0.1%. Combined 6.7% of total radio advertising while representing 37.8% of the population.