Emerging Countries Show Most Enthusiasm For Metaverse

Enthusiasm for the metaverse varies among countries, with developing markets tending to have a more favorable opinion about extended reality technologies, according to a survey that Ipsos conducted on behalf of the World Economic Forum.

About half (52%) of adults among 29 countries said they’re familiar with the metaverse, while …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications