• by Ray Schultz , June 13, 2022

Data activation firm Hightouch has expanded its partnership with Snowflake to offer joint customers a push-button way to access Hightouch services. 

Hightouch, which activates data for CRM, email personalization and ad copy creation, is now available within the Snowflake Data Cloud via Snowflake Partner Connect. 

The goal is to enable firms to “leverage Snowflake as an end-to-end data platform" says Tarik Diwek, head of technology Alliances at Snowflake. 

Hightouch, unlike legacy systems that can take up to 12 months to deploy, allows users to build platforms within hours, the firm claims.

The extended partnership with Snowflake allows brands to “create activation workloads that immediately impact revenue, from improving ad spend to increasing marketing conversions to reducing customer churn," says Tejas Manohar, CEO and co-founder at Hightouch.