Retail Media Forecast To Hit $85 Billion In Ad Sales By 2024

Retailers and marketplaces this year will see their advertising revenue grow 39% to almost $40 billion and reach $85 billion by 2026, Forrester Research forecast.

Ecommerce sites can be especially appealing to consumer packaged goods (CPG) brands because their media networks offer valuable first-party and loyalty program data. That information …

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