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Peloton Rival Tonal Adds NYC Studio

Peloton rival Tonal is opening a New York studio to expand its live class offerings, and adding five new coaches to its lineup. “Tonal is one of the major players in the connected fitness industry with a valuation of roughly $1.6 billion,” per The Verge. “Its $3,000 strength training system is backed by several professional athletes, including Maria Sharapova, Mike Tyson, and Drew Brees.” The company introduction of live classes in September was an answer to a growing demand and a popular feature from Peloton, which has been struggling as of late. 

Read the whole story at The Verge »

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