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Revlon Files For Bankruptcy Protection

Beauty brand icon Revlon has filed for Chapter 11 bankruptcy protection. “Revlon failed to keep pace with changing tastes, slow to follow women as they traded flashy red lipstick for more muted tones in the 1990s,” per The Associated Press. “In addition to losing market share to big rivals like Procter & Gamble, newcomer cosmetic lines from Kylie Jenner and other celebrities successfully capitalized on the massive social media following of the famous faces that fronted the products.”

Read the whole story at The Associated Press »

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