At 50 years old, Atari is one of the oldest gaming brands. The company is celebrating its anniversary with a new logo, “a callback to the retro design of the old location [that] features the company’s classic branding alongside a semi-transparent ’50,’” says Game Informer. “Atari is calling the limited-time celebration logo ‘Borregas’ after the street where you could find the headquarters. According to the company, this design will join with the previously revealed ‘Sunnyvale’ anniversary logo in gracing the many upcoming corporate announcements, game reveals, partnerships, and merchandizing collaborations.”