Captain D's Gets Spicy For Summer

Captain D’s is offering four new spicy fish dishes and a new campaign to promote them.

The spicy fish and butterfly shrimp meal is the featured product, along with a two-piece spicy fish meal. With prices starting at $5.99, both are served with two home-style sides and Captain D's hush puppies. The ultimate seafood platter with spicy batter dipped fish was created for those who crave variety. It includes stuff crabs and popcorn shrimp.

The creative runs through August 29, and the new spot is here. It encourages fish lovers to "go bold when the captain is calling."

“For the first time ever, we have created an all-new flavor profile for our legendary batter dipped fish; it's our same famous batter, only spicier," said Bindi Menon, Chief Marketing Officer at Captain D's. "This bold new flavor complements our flagship product perfectly for those guests looking for a spicy seafood option."

Founded in 1969 and headquartered in Nashville, Tennessee, Captain D’s operates more than 530 restaurants in 22 states. A few years ago, the franchise was named the No. 1 seafood chain in the QSR 50.

The&Partnership is the company’s AOR. Empower is its media AOR.

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