• Bloomberg, Sunday, July 17, 2022 4:29 PM

Netflix is uncharacteristically touting the Ryan Gosling spy thriller "The Gray Man," one of the company’s most expensive films. The campaign includes billboards in several cities, as well as TV advertising spots during major sporting events. “The campaign is a test for the world’s most-popular paid video service, which hasn’t historically prioritized marketing titles before their release,” per Bloomberg. “Executives at Netflix and creators of shows have been pushing the company’s leadership to increase the marketing budgets for its movies and TV shows.”

Read the whole story at Bloomberg »