Los Angeles-based Exverus Media, a strategic media consultancy, has hired Sifat Ullah as vice president of performance media.
At Exverus, he will work on the digital brand and retail media
strategic initiatives across several clients, such as Premier Protein, Stella & Chewy's, John Soules Foods, Honey Stinger and Kum & Go.
Ullah joins Exverus from Pharmapacks, where he
was senior director of marketing.