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Cadillac Preps For Hand-Built, Bespoke Vehicle

Cadillac won’t sell large numbers of the $300,000 Celestq. But the results could be bigger than mere sales. “A great vehicle can change how people see a brand,” per the Detroit Free Press. “ That, in a sentence, is the reason Cadillac created the extraordinary Celestiq, a show car GM Design unveiled on Instagram Friday morning. Built by hand and tailored like an exquisite suit, the electric Celestiq will be more like a Rolls-Royce than anything Cadillac’s sold since 1957, when the brand really was considered 'the standard of the world' that its motto declared it to be.”

Read the whole story at Detroit Free Press »

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