• by Les Luchter , August 1, 2022

Veteran actress Jane Seymour’s latest role was in the cards.

Seymour, who played “Bond Girl” Miss Solitaire in the James Bond film “Live and Let Die” 49 years ago and has apparently been playing the card game solitaire for decades, will soon become an avatar in Solitaire Grand Harvest --  a mobile app that combines the classic card game with farm-building challenges and, with the arrival of Seymour’s avatar, a jungle adventure.

First though, Seymour has joined the game’s animated dog Sam in :10, :15 and :30 Solitaire Grand Harvest spots targeted to people who have never played the mobile game, nor perhaps even old-fashioned solitaire.

“An icon like Jane, who appeals to so many generations, as the new face of Solitaire Grand Harvest, shows that the game is super-fun, engaging and easy to play,” the brand told Marketing Daily.

In the ads, Seymour is first shown playing with a physical deck of cards as Sam tells her, “Jane, it’s not the ‘90s anymore.” He continues by saying that Solitaire Grand Harvest “has everything you love about the nostalgic solitaire, and so much more. Exciting challenges, rewarding harvest feeling, and endless ways to play your cards right.”

The commercials are in the midst of a one-week wave on prime-time and daytime talk shows over national cable and broadcast syndication, plus OTT and social platforms.

A second wave will run in September, when Jane and Sam will also reunite inside the game itself, with the two joining players in a brand-new jungle environment.

“The game I’ve always loved to play, since I was a little girl, was solitaire,” Seymour says in a :60 “behind-the-scenes” video. Solitaire Grand Harvest, she adds, provides her with “a subtle way of being a gamer.”

The game, which first launched in 2017 and comes from Playtika’s Supertreat studio, is the highest grossing solitaire mobile game in the U.S., according to March/April statistics from Data.ai.