Another West Coast Agency Shutters: Kovel Fuller

UPDATE: This story contains several errors including the main premise that the agency has closed. That is incorrect. The agency remains operational See full correction here

It looks like another small west coast ad agency has closed its doors for good. 

Sources report that Culver City, CA-based Kovel Fuller shut down within the last month or so, around the same time that Palisades Media Group, confirmed it was closing. 

Unlike Palisades, however KF hasn’t publicly confirmed its closure. But many signs point to it. In addition to sources reporting the shutdown, the agency’s office phone number is disconnected and emails to the company are bounced back. 

Also commercial real estate sites report that the property where KF was based is now available to lease. 



The agency was the product of the 1999 merger of shops run by Lee Kovel and John Fuller. In its heyday it was winning significant pieces of business from clients like Universal Studios, Yokohama Tires as well as numerous local and regional accounts. 

But sources said the firm had lost most if not all of its clients in the last couple of years leading up to the closing. 

Kovel sold his shares back to the agency and left about four years ago, although the agency retained its Kovel Fuller branding after his departure. Fuller’s status was unclear at press time. 

At deadline the company had not filed for bankruptcy protection.

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