• by Todd Wasserman , August 12, 2022

Kids wake up and get dressed for school in a new, high-energy Macy's campaign via BBDO.

In the fast-paced ads, preteen boys and girls try on different clothes as they prepare for school. Along the way, the ad identifies such brands as Tommy Hilfiger, Finish Line, Adidas, Levi’s and Epic Threads. The ad emphasizes kids’ freedom to choose their own look with the tagline “Own your style.”

The spot is scored to “This And That,” from the Blah Blah Blahs.

The campaign comes as Target, Amazon and Walmart have also rolled out 2022 back-to-school ads.

And Mastercard’s SpendingPulse recently forecast 7.5% growth for U.S. back-to-school retail sales. Mastercard estimates that sales will be up 18.3% compared with pre-pandemic 2019.