In First National Campaign, Crowe Equates Volatility With Opportunity

International accounting and consulting firm Crowe has launched a new integrated brand campaign entitled “Embrace Volatility.”

The firm worked with agency StrawberryFrog on the campaign.

The campaign encourages people to embrace volatility as an opportunity and not something to fear.

“The world around us is constantly evolving, presenting companies and business leaders with uncertainty, new challenges and unique opportunities every single day,” said Chris Goodman, chief marketing officer at Crowe.

Goodman said the effort was the “first national campaign in our firm’s 80-year history, and we’re excited to bring it to market.”   

Through the “Embrace Volatility” platform, Crowe highlights how its advisory, tax, audit and consulting professionals can help business leaders navigate an environment of continual change.  



The brand campaign launched Aug. 15 with an initial spot, entitled “Flipping Volatility.” It also features television, digital video and social media that will be hyper targeted to key decision makers, influencers at Fortune 1000 companies and C-suite audiences.  It will also include national print, podcasts and prominent out-of-home placements. 

Sample of the campaign work here.

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