• by Steve McClellan  @mp_mcclellan, August 17, 2022

NuFace, which markets microcurrent facial devices and other skincare products is out with a new campaign from The Burns Group called “Find Beauty In The Current.”

The brand, founded in 2005, says it is its first global ad campaign, in support of its latest innovation and brand relaunch.

The campaign promotes the idea that the NuFace device helps improve skin by stimulating underlying facial muscles, which traditional skincare companies can’t do. Burns research found that most women do not realize there is a connection between muscle and aging skin.

“Find Beauty In The Current” launched on Aug. 10 across social platforms including TikTok, Instagram, Facebook, YouTube, and in-store and online at retailers such as Sephora, Ulta, Nordstrom, Amazon and more.

“Creatively, what excited us about NuFace is that the product disrupts what the beauty industry has fueled since its inception, the fear of aging — by giving people more than “hope” in a bottle, with actual control over their skin’s future via FDA-cleared devices and clinically-proven results” said Meghan Dailey, ACD at Burns Group.

In order to communicate the complex technology and science behind NuFace products, Burns Group worked closely with production partner, Aggressive, to develop a proprietary face-mapping special effect that dramatizes the microcurrent working beneath the skin’s surface.