Many Streaming Viewers Aren't Paying Attention To Ads
- by Robert Williams , August 24, 2022
Advertisers are gaining more ways to reach consumers as they watch streamed programming on ad-supported video on demand (AVOD) and free, ad-supported television (FAST) channels. However, viewers aren’t always paying attention during commercial breaks.
Almost two-thirds (61%) of consumers said they’ll divert their attention to something else when an ad …
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