Washington Post has reorganized its audience strategy and growth group, in an effort to strengthen its newsletters, newsroom analytics and product
The Post has created its first planning and development team to improve communication within the newsroom and
the company about projects and initiatives. And it is hiring several senior personnel, according to an announcement from Erika Allen, head of audience strategy and
The portfolio is now made up of six departments:
- News Analytics, Insights and
Trainings is a team of journalists led by Beth Diaz, vice president of audience development and analytics. It will monitor audience trends and formulate
actionable insights for desks and individual editors. Lizzy Raben, formerly senior subscriber engagement editor, is now senior analytics, insights and trainings editor,
working with Shirley Qui, analytics, insights and trainings editor and Dan Weingart, a principal data analyst. The Post
is also hiring a director to lead this team and one
- The Newsroom Planning and Project Development team will maintain
an editorial calendar that records in one place all significant projects, series, products and initiatives, thus creating a single source for leadership, design, graphics, data, photo, video and our
curation teams. The Post is hiring a director and an experienced editor for this team.
- The Newsletter
Strategy team see to it that The Post’s newsletter portfolio is focused, deliberate and strategic. Newsletter Assignment
Editor Sarah Dunton and Senior Newsletter Editor Kelly Poe will continue to be serve in this area. In addition, Newsletter Editor Jennifer Baik recently joined The Post,
and the paper is hiring a director and two additional newsletter editors.
- The Newsroom Talent and Community
Development team will build the presence of Post personalities both on external platforms and the Post’s own platforms via Q&As and other features. Michelle Jaconi’s responsibilities
are expanding in her new role as director of this team.
- The Special
Newsroom Initiatives and Partnerships team will create innovative journalism and serve as a conduit to the paper’s
business side. Jeff Dooley will join this team from the business desk, and will continue to edit special sections and related projects as Special Newsroom Initiatives and Partnerships editor. The Post
is hiring a director for the team.
- Chris Meighan’s Emerging News Products team will continue to look for opportunities to create new editorial products with the input of editors and teams across the organization.
These teams will work closely with the paper’s Next Generation team, led by Phoebe Connelly, director of Next Generation Audiences.