• by Kenny , Karin Searle , December 27, 2005

The December 8^th episode of CBS' "Survivor" tried to break "the curse of the car" (over ten "Survivor" seasons, no one has won the car and gone on to win the $1 million dollars) by giving Reward Challenge winner, Cindy, the opportunity to give up her prize--a Pontiac Torrent--so the remaining survivors would each get one. Cindy, however, decided to take her chances and keep the car, alienating the rest of the castaways.

That's just one of the featured product placements of the past week brought to you by MediaDailyNews and branded entertainment researcher iTVX.

Other notable placements include the following:

For their final challenge, Nicole, Bre, and Nik shot a Covergirl print ad and commercial. Nicole Linkletter took home the top prize as "America's Next Top Model" on the December 7^th episode on UPN--which included a $100,000 contract with Covergirl cosmetics.

A ten-year-old boy wished to be Bill Gates and run Microsoft for a day on the December 9^th installment of NBC's "Three Wishes."

Rebecca and Randall were given their final tasks on the December 8^th edition of NBC's "The Apprentice." Rebecca had to plan a comedy night for Yahoo!, benefiting the Elizabeth Glaser Pediatric AIDS Foundation.

On Fox's December 9^th special, "Dear Santa," Jeep donated a new Commander to the MWR (Morale, Welfare, and Recreation Division--committed to the well being of those who serve and defend this country).

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