Schermer Promotes Next Generation Of Agency Leaders

Schermer, a globally-focused B2B marketing agency named a new executive leadership team to augment its strategic and client growth. The Minneapolis-based company promoted from within its ranks.

The agency specializes in helping B2C companies launch B2B brands and platforms to expand market influence. It focuses on three areas of marketing: brand activation, demand generation and experience design.

Its client roster includes 3M, Best Buy, GE, Red Wing Shoe Co. and Thomson Reuters, among others.

The newly appointed executive leadership team are: Drew Shaman, vice president, client strategy and services; Matt Mudra, vice president, planning and performance; Brandon Winckler, vice president, creative and content; Jennifer Alstead, senior vice president, agency operations; and Karen Schultz, vice president, finance and HR.

CEO Chris Schermer called the appointments "the next generation of industry leaders. As we work towards the agency’s future, this is the right team to match our accelerated growth, expanding client services, and maintain the agency’s position as a leader in B2B marketing practices.”

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