• by Fern Siegel , October 14, 2022

Kelly-Moss Road and Race appointed Madison, Wis.-based Planet Propaganda as its first brand strategy and creative partner. Planet will be responsible for building a strategic, growth-focused brand platform, and providing subsequent marketing content for the Porsche-focused company.

Founded in 1988, Kelly-Moss' cars and drivers have won hundreds of races and 35 championships. Its full-service Porsche race shop and custom car and restoration facility attracts Porsche drivers worldwide.

The account was awarded without a review.

"It is our goal to reach deeper into the Porsche community, beyond the elite few and into many deeply passionate Porsche lovers," said said Victoria Thomas, CFO & Co-owner, Kelly-Moss Road and Race.

Planet Propaganda's clients have included Duluth Trading Company, Jersey Mike’s Subs, J-B Weld and Smithworks Vodka.