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Heinz Capitalizes On Ketchup Being Used As Fake Blood, Introduces Halloween Makeup Kit

Ketchup has long been used as fake blood in pranks, videos, and general mayhem of all kinds. "And this Halloween, even the king of ketchup, Heinz, is embracing its use as a childhood prop with special edition Heinz Tomato 'Blood' Ketchup, a costume kit, and the brand's first Halloween store," per Food and Wine. "'If you have Heinz, you have a costume,' the new tagline states."

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