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Pernod Enlists Rock Star Lenny Kravitz

Pernod Ricard is launching a new brand of Mexican spirits  backed by rock star Lenny Kravitz. "Pernod said the product, to be made in collaboration with Mexican distiller Casa Lumbre, will be called Nocheluna Sotol and aim for an 'ultra-premium' category. Kravitz, an actor and designer as well as a musician, will promote the brand," per Bloomberg.

Read the whole story at Bloomberg »

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