Brooklyn creative agency B-Reel NY is expanding its team. It has hired Ramon Cruz as brand director. Previously, he was with Translation LLC as account director, repositioning the 1800 Tequila brand and working on the AT&T account. He also led NBA sponsorships for American Express and Coinbase.
Cruz has worked at various agencies, including Wieden+Kennedy, Portland, McCann New York, Mother and Saatchi & Saatchi.
Jessica Abood and Robert Blair have also been hired as senior integrated producer and associate creative director of design, respectively.
Associate managing director Magda Tomaszewski said of the trio: “Having worked on some fantastic brands and inspiring projects, we are excited about the unique perspective, experience, and energy they will bring to the agency as we expand and grow."
B-Reel client work includes Storytel, H&M, Google and LA Open, among others.