The Washington Post has debuted a personalized interactive feature that will present a subscriber’s most-read news topics, journalists and stories from
the past year.
The new offering, Newsprint, continues The Post’s experimentation with tailoring experiences based on a subscriber’s identified interests and
engagement, the company says.
The goal is to “strengthen that relationship, showcasing the value that The Post provides and reminds
them what they’ve loved the most so they remain a loyal reader,” states Michael Ribero, chief subscriptions officer.
Newsprint displays a range of personalized
insights about a subscriber’s past news interests including how subscribers’ reading habits compare to others.
At the start, some subscribers
will receive an email linking to their personalized “Newsprint,” including a summary of their "year in news."
“Our
readers have limited time to consume news,” said Jessica Gilbert, head of product at The Washington Post.
Gilbert continues, “Newsprint, our artificial intelligence-powered
experience, shows our subscribers where they want to go — building on the topics they identified and who they read the most, while also helping them discover other stories they might have missed
or new journalists to follow.”