'Washington Post' Unveils Digital Feature That Lists a Subscriber's Most-Read Stories

The Washington Post has debuted a personalized interactive feature that will present a subscriber’s most-read news topics, journalists and stories from the past year. 

The new offering, Newsprint, continues The Post’s experimentation with tailoring experiences based on a subscriber’s identified interests and engagement, the company says. 

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The goal is to “strengthen that relationship, showcasing the value that The Post provides and reminds them what they’ve loved the most so they remain a loyal reader,” states Michael Ribero, chief subscriptions officer.

Newsprint displays a range of personalized insights about a subscriber’s past news interests including how subscribers’ reading habits compare to others.  

At the start, some subscribers will receive an email linking to their personalized “Newsprint,” including a summary of their "year in news."“Our readers have limited time to consume news,” said Jessica Gilbert, head of product at The Washington Post. 

Gilbert continues, “Newsprint, our artificial intelligence-powered experience, shows our subscribers where they want to go — building on the topics they identified and who they read the most, while also helping them discover other stories they might have missed or new journalists to follow.”

 

1 comment about "'Washington Post' Unveils Digital Feature That Lists a Subscriber's Most-Read Stories".
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  1. T Bo from Wordpress, December 1, 2022 at 7:50 a.m.

    This will be an annoyance, not a plus.  Why do I need to be reminded of what my interests have been?

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