Podcast advertisers now have a self-service platform for placing ads within the Acast Marketplace.
The goal is to help small businesses and larger brands “dip their toes into the waters on a scale that works for their business needs and budgets,” states Niklas Lagerberg, Acast product manager.
Advertisers can use the tool to place ads in more than 88,0000 podcasts in the Acast Marketplace, starting at $250. The platform is designed to help democratize the process and drive revenue for publishers.
One small business increasing its podcast spend ahead of the holidays is Ireland-based Toy Corner.
“Podcast listening in Ireland is booming – we’re big fans ourselves – so to find that Acast has created an easy-to-use platform for realistic marketing budgets like ours is brilliant,” states Hazel McCarthy, owner of toy Corner.
Acast recently added a tool called Keyword Targeting to its Marketlace. It allows advertisers to align their message with the most contextually relevant content spoken about within a podcast episode.