• by Richard Whitman , Columnist, December 6, 2022

Aaron Shapiro, co-founder and former CEO of Huge has launched a new agency called Product., which is dedicated to marketing sustainable products. It is based in New York. 

Initial clients include Google, Post Consumer Brands, Better, Chubb and Seeking Alpha.  

Shapiro has assembled a team of industry veterans to lead the new agency including Chris Stempky who is managing partner and earlier served at Huge in the role managing director. 

Tim Nolan is also on board as creative partner, having previously served at Huge, Havas Chicago and Vice Digital. 

Former DDB Chief Strategy Officer Auro Trini Castelli has signed on as partner, strategy and sustainability. 

Carolyn Shapiro, who has held a number of senior level jobs at Wall Street firms has joined as partner, finance and operations. 

“Product is positioned to help brands navigate today’s uncertain environment,” stated Shapiro. “Our goal is to future-proof businesses, so they can thrive in the midst of ever-changing technologies, markets and customer expectations, and meet the demand for sustainable development.“  

Shapiro left Huge in 2018. In addition to formulating plans for Product, he co-founded and serves as CEO for an online life insurance platform called Dayforward.