- TMZ, Wednesday, December 14, 2022 3:11 PM
Brand Endorser Stephen "tWitch" Boss, perhaps best known as
the DJ on Ellen DeGeneres' talk show, has died. Boss and his wife Allison Holker were frequent brand influencers and
endorsers. Boss was the first dancer endorsed by Gatorade. He was the runner-up on season four of "So You Think You Can Dance."
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