• by Fern Siegel , December 19, 2022

Streaming company Cinedigm Corp. has hired Russell Schneider as senior vice president, brand partnerships.

His charge is to implement innovative and effective brand partnerships for Cinedigm’s portfolio of channels, movies and podcasts. In this new role, Schneider will oversee all facets of brand partnerships including sales strategy, working with ad agencies.

Prior to joining Cinedigm, he was vice president, head of brand partnerships at Malka Media/Showtime Sports  to create custom branded content sponsorship programs for original content series across social, podcasts, YouTube and CTV.

Schneider reports to Erick Opeka, Chief Strategy Officer, Cinedigm Corp and President of Cinedigm Networks.